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FIFA unveils 2026 World Cup Logo

FiFA unveiled the logo for 2026 World Cup tournament yesterday  evening, 17th May, 2023 at the Griffith Observatory in Los Angeles.

The branding and logo for the 2026 World Cup which shall be hosted in 16 cities across three Countries: United States of America, Mexico and Canada  was unveiled at a glitzy ceremony where the Football Federation unraveled a novel path for the branding of the world football festival.

The logo was unveiled by FIFA President, Gianni Infantino and Brazilian legend Ronaldo Nazario. The Logo features the World Cup Trophy in the foreground and the year, 26 in bold text in the background.

The branding of the Word Cup is designed to protray the tradition of the nation that hosts it and this edition comes with more significance.

  FIFA also unveiled the WE ARE 26 Campaign which seeks to encourage “people, places and communities” to play an active role in launching the tournament, according to a press release by FIFA

“WE ARE 26 is a rallying cry. It’s a moment when three countries and an entire continent collectively say: ‘We are united as one to welcome the world and deliver the biggest, best and most inclusive FIFA World Cup ever.’

”The tournament will enable each host country and participating team to write their own page in the history books of FIFA World Cups, and this unique brand is a major step on that road to 2026.” FIFA President stated.

Gianni Infantino made it clear that the 16 host cities shall have the logo suit their uniqueness as FIFA will develop individual brands with Colors and iconography to corroborate their identity and heritage.

“While we celebrate here in LA together tonight,

an entire continent celebrates that the whole world will unite in North America for the greatest show on Earth in just three years’ time,” Infantino said.

Richmond Ampofo Fordjour
Richmond Ampofo Fordjour
Richmond Ampofo Fordjour is a Student Journalist at the University of Media, Arts, and Communication, Uni-MAC GIJ. He is a Research enthusiast and an avid reader.


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