FiFA unveiled the logo for 2026 World Cup tournament yesterday evening, 17th May, 2023 at the Griffith Observatory in Los Angeles.
The branding and logo for the 2026 World Cup which shall be hosted in 16 cities across three Countries: United States of America, Mexico and Canada was unveiled at a glitzy ceremony where the Football Federation unraveled a novel path for the branding of the world football festival.
The logo was unveiled by FIFA President, Gianni Infantino and Brazilian legend Ronaldo Nazario. The Logo features the World Cup Trophy in the foreground and the year, 26 in bold text in the background.
The branding of the Word Cup is designed to protray the tradition of the nation that hosts it and this edition comes with more significance.
FIFA also unveiled the WE ARE 26 Campaign which seeks to encourage “people, places and communities” to play an active role in launching the tournament, according to a press release by FIFA
Gianni Infantino made it clear that the 16 host cities shall have the logo suit their uniqueness as FIFA will develop individual brands with Colors and iconography to corroborate their identity and heritage.
“While we celebrate here in LA together tonight,