Camidoh’s manager, George Mensah Britton, via social media has shared with the general public the amount resourced in making the worldwide hit with “Sugarcane”.
The manager posted on his Facebook page stating that, “the music industry has evolved into one of the most costly but also most lucrative creative endeavors of our day. From creation to consuming cost a fortune”.
Assessing Camidoh’s original and remix version of his song “Sugarcane” as a case study, he wrote, ” JWillz, and Rex, two incredible Ghanaian directors, shot and edited two music videos, Sugarcane and Sugarcane remix respectively”.
“Promotions were run on both radio and TV in Ghana, Nigeria, Kenya, Rwanda, Tanzania, Sierra Leone, the UK, and the US”
Again, he explained how most of the top-notch social media users; influencers, and content creators across the country and beyond got engulfed in the track. According to him, the nightclubs and bars also played a salient role in making ‘Sugarcane’ a hit song.
“Online ad sponsors, social media influencers, and content creators in Ghana, Nigeria, Kenya, the UK, the US, Tanzania, etc were equally engaged. Nightclubs and bars in Africa as well played a significant role.
“Camidoh attained global success as one of Africa’s most streamed artists after spending just over GH¢975,000 in a year, on one song”.
George stated that this great achievement was not acquired through an individual effort but rather a collective effort.
“This feat was achieved by the amazing team behind Camidoh, i.e, Grind Don’t Stop, GB Recz, and Crux Global, not forgetting some amazing support from the media, family and friends.
The latter part of Manager’s post read, “To constantly achieve this success and more, the music industry will need a much stronger enabler, i.e, the presence of major record labels, heavy financial support from the government, and angel investors in the music industry to help propel the artists to a global stage”.
The song which was released in November 2021, till date has been loved by multitudinous. The remix which featured King Promise, Mayorkun and Darkoo made the song boom.
The artist, however, is out with a new EP dubbed “Lifetime is not enough”.
Story by Salome Kwaw.