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Vlisco signs Victoria Michaels as brand partner

By Richmond Ampofo FordjourMay 21, 2025
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Textile brand, Vlisco has announced a new partnership with internationally acclaimed fashion icon, modelpreneur, philanthropist, and creative influencer, Victoria Michaels.

The official signing took place at the Vlisco shop in Accra Mall and marks a significant milestone in the brand’s ongoing commitment to collaborating with exceptional African women who embody style, purpose, and originality.

Victoria Michaels is widely recognized for her multidimensional impact as a model, entrepreneur, humanitarian, and advocate for youth and women empowerment. Known for her authenticity, elegance, and bold presence, she continues to shape conversations around fashion, sustainability, and social impact. Her professionalism, purpose-driven brand, strong connection to African identity, and global appeal makes her an ideal partner for Vlisco.

Georgina Mensah, Head of Marketing at Vlisco Ghana, expressed her enthusiasm about the partnership, touting the signee’s accolades

“Victoria embodies the essence of the Vlisco woman. Her authenticity, sophistication, and the way she carries herself with such poise are a true reflection of our brand values. We are excited to collaborate with someone who lives and breathes the spirit of Vlisco.” She said

Among the guests at the signing event were Mr. Gabriel Ibe, Chief Empowerment Officer of Goldcard Resources Limited, and Mrs. Ayesha Bedwei Ibe, Tax Leader at PWC.

The partnership accordinv to Vlisco’s reflects its ongoing mission to collaborate with bold, visionary women across the continent who are shaping the narrative of African fashion and identity.

Victoria Michaels Vlisco
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Richmond Ampofo Fordjour
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Richmond Ampofo Fordjour is a student journalist at the University of Media Arts and Communication, Institute of Journalism. He is a Research enthusiast and an avid reader.

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